As a fiction writer, you know that getting people to read your work is only half the battle. Before and after they’ve read it, you need to find ways to keep them engaged and interested in what you have to say. This is especially important on social media platforms like Instagram, where attention spans are short and competition is fierce. Let’s discuss some strategies that indie authors can use to get more engagement on Instagram!
First of all, it’s important to understand the difference between real engagement and spam. Real engagement is when people are actually interacting with your content in a meaningful way. This could include leaving thoughtful comments, sharing your posts with their followers, or sending you direct messages. Spam, on the other hand, is when people simply leave generic comments like “great post!” or “following you now!” in an attempt to get you to follow them back. While it’s flattering to receive any kind of attention, it’s important to focus on quality over quantity when it comes to engagement.
One way to get more engagement on Instagram is to be creative with your content. Instead of just posting pictures of your book cover or links to your latest blog post, try mixing things up a bit! Share behind-the-scenes photos, sneak peeks of upcoming projects, or even just fun facts about yourself. The more interesting and engaging your content is, the more likely people will be to interact with it.
Another way to increase engagement is to learn the technical marketing terms. If you want people to see your posts, you need to increase your impressions. And if you want people to actually interact with your posts, you need to increase your engagement rate. Learning these terms and understanding how they work can help you fine-tune your Instagram strategy and get better results.
It’s also important to use the right hashtags and keywords in your posts. This will help you reach a wider audience and get more people interested in what you have to say. There are a lot of technical marketing terms out there, but don’t let that intimidate you! Just focus on using relevant and popular hashtags that will help you reach your target audience.
Remember that impressions matter just as much as engagement when it comes to getting attention on Instagram. This means that even if people aren’t interacting yet with your content, they’re still seeing it and becoming aware of who you are. So keep posting interesting and engaging content, and don’t give up! With a little effort, you’ll start seeing results in no time.
Finally, keep in mind that using Instagram to get attention for your writing isn’t about the book itself. It’s about marketing. And just like with any other form of marketing, you need to be strategic, creative, and always learning if you want to see success. So put these tips into practice and see how they work for you! If you can do all of those things, you’ll be well on your way to getting more engagement on Instagram as a fiction writer!
Do you have any other tips for getting more engagement on Instagram as a fiction writer? Share them in the comments below!
As always, thanks for reading! If you liked this post, please share it with your friends. See you next time! 😁
Kaitlyn is an indie author of urban fantasy novels. When she’d not writing, she’s on Twitter. So, she gets a good 15 minutes of writing in daily. Her two main loves are 🌮 and ☕. She highly recommends you enjoy both if you want to be her friend.
She also moonlights as a graphic designer (also known as a day job). Coincidentally, she took the content that was written by a marketer and put it together onto a page, such as this one. You can visit her website at kaitlynbooks.com.